The Everflow platform enables very detailed tracking of all events and provides powerful reporting functionality that depicts the metrics that show the efficacy of an advertising campaign. The metrics are described in the table below.
Metric |
Description |
CTR |
Click-thru Rate. Percentage of users who click on the ad link to the number of total users who view an advertising creative. |
CVR |
Conversion Rate. Average number of conversions per click. This is represented as a percentage. This does not include additional conversion actions, which is called “Post-Conversion events”. |
EVR |
Event Rate: Average number of post conversion events per unique click. This is represented as a percentage |
EPC |
Earnings per Click: Total Earnings divided by the number of clicks |
CPC |
Cost per Click: Total cost (affiliate payout) divided by the number of clicks |
RPC |
Revenue per Click: Total Revenue divided by the number of clicks |
CPA |
Cost per Action: Total cost (affiliate payout) for each conversion. Conversion and Action mean the same thing in this context. |
RPA |
Revenue per Action: Total revenue for each conversion. Conversion and Action mean the same thing in this context. |
RPS |
Revenue per Sale: Total revenue paid out to the network for a sale; usually from e-commerce offers. |
CPM |
Cost per one thousand impressions: This is the total cost (affiliate payout) divided by the number of impressions and multiplied by 1000. (Cost/impressions)X1000 |
RPM |
Revenue per one thousand impressions: This is the total revenue generated divided by the number of impressions and multiplied by 1000. (Revenue/impressions)X1000 |
Revenue |
Gross Revenue payable by the advertiser |
Payout |
Payout owed to the affiliate |
Profit |
Revenue less Payout |
Margin |
Difference between Revenue and Payout; expressed as a percentage. |