Metrics

Kanwar Dhaliwal

Modified on: Fri, 12 Oct, 2018 at 7:32 PM

The Everflow platform provides exceptionally detailed tracking of all events and provides powerful reporting functionalities that highlight the most important metrics to determine the efficacy of an advertising campaign. The metrics are described in the table below.

Metric	Description
CTR	Click-thru Rate. Percentage of users who click on the ad link to the number of total users who view an advertising creative. Used alongside Impression Tracking.
CVR	Conversion Rate. Average number of conversions per click. This is represented as a percentage. This does not include additional conversion actions, which are called “Post-Conversion events”.
EVR	Event Rate: Average number of post conversion events per unique click. This is represented as a percentage
EPC	Earnings per Click: Total Earnings divided by the number of clicks
CPC	Cost per Click: Total cost (affiliate payout) divided by the number of clicks
RPC	Revenue per Click: Total Revenue divided by the number of clicks
CPA	Cost per Action: Total cost (affiliate payout) for each conversion. Conversion and Action mean the same thing in this context.
RPA	Revenue per Action: Total revenue (received from your Advertiser) for each conversion. Conversion and Action mean the same thing in this context.
RPS	Revenue per Sale: Total revenue paid to your network for a sale; usually from e-commerce offers.
CPM	Cost per one thousand impressions: This is the total cost (affiliate payout) divided by the number of impressions and multiplied by 1000. (Cost/impressions)X1000
RPM	Revenue per one thousand impressions: This is the total revenue generated divided by the number of impressions and multiplied by 1000. (Revenue/impressions)X1000
Revenue	Gross Revenue payable by the advertiser
Payout	Payout owed to the affiliate or publishing source
Profit	Revenue less Payout
Margin	Difference between Revenue and Payout; expressed as a percentage.

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