The following tutorial will demonstrate the fundamentals of creating an offer report.

Step #1

To create an offer report, first select Reporting then Offer in the drop down menu. The default page under Reporting> Offer is a daily offer report.

The offer report is broken down into three different categories: Summary, Performance, and the table of data. Summary shows important metrics such as clicks, total conversions, conversion rate, as well as payout/revenue metrics. Performance is a chart that shows how different metrics have been behaving. You can change the metric displayed on the graph by changing the Metric drop down menu. The table shows the raw data on the individual offers. You can order the table by any of the columns by clicking on the metric you would like to order it by.

Step #2

To create an accurate report, begin with setting a date range. We set it to encompass the last 55 days.

Pro tip - There are shortcuts for picking date ranges at the top. The shortcuts are Today, Yesterday, Last Week, Month to Date (MTD), Last Month, Year to Date (YTD).

Step #3

The next feature worth mentioning is Filters. Filters allows you to narrow the data in the table by selecting certain metrics to be included in the report.

The following list are the filters available:

  • Offer
  • Advertiser
  • Affiliate
  • Creative
  • Offer Group
  • Campaign 
  • Affiliate Manager
  • Account Manager
  • Billing Frequency
  • Business Unit

We selected a few offers (Bigmac Android, Candy Crush Saga Android, and Clash of Clans Android) and a few of the affiliates (Adcolony, Facebook, and Google) to set as filters for the report. Click Save when finished.

Now you can see that the filters appear underneath the Date Range, Filters tab, and Run Report button.

Step #4

Step 4 regards settings and is not terribly important but worth mentioning. When you click on Filters there are two sections that pop up: Filters and Settings. Settings just includes the Timezone and Currency of the report. Click Save when finished.


Step #5

When all your dates, filters, and settings are put in place it is time to run the report. Do this by selecting Run Report

When the report is run it will basically look the same with different numbers.

Step #6

Another important feature of reporting is the Export function. This allows you to take the raw data and export it to CSV or JSON. Clicking on the Export button will give you the option to export in either CSV or JSON. Once you click the download will begin.