The following tutorial shows how to create an advertiser report.
To create an offer report, first select Reporting then Advertiser in the drop down menu. The default page that shows up is a daily advertiser report.
The advertiser report is broken down into three different categories: Summary, Performance, and the table of data. Summary shows important metrics such as clicks, total conversions, conversion rate, as well as payout/revenue metrics. Performance is a chart that shows how different metrics have been behaving. You can change the metric displayed on the graph by changing the Metric drop down menu. The table shows the raw data on the individual advertisers. You can order the table by any of the columns by clicking on the metric you would like to order it by.
To create an accurate report, begin with setting a date range. We set it to encompass the last 56 days. Now, the report will include all information after December 1st.
Pro tip - There are shortcuts for picking date ranges at the top. The shortcuts are Today, Yesterday, Last Week, Month to Date (MTD), Last Month, Year to Date (YTD).
The next feature worth mentioning is Filters. Filters allows you to narrow the data in the table by selecting certain metrics to be included in the report.
The following list are the filters available:
- Offer Group
- Affiliate Manager
- Account Manager
- Billing Frequency
- Business Unit
We selected a few offers (Bigmac Android, Clash of Clans Android, Pet Rescue Saga, and Quickbooks Online) and a few of the advertisers (Intuit, King, and Machine Zone) to set as filters for the report. Click Save when finished.
The filters will be listed underneath the date range, Filters, and Run Report button.
Step 4 regards settings and is not terribly important but worth mentioning. When you click on Filters there are two sections that pop up: Filters and Settings. Settings just includes the Timezone and Currency of the report. Click Save when finished.
When all your dates, filters, and settings are put in place it is time to run the report. Do this by selecting Run Report.
Another important feature of reporting is the Export function. This allows you to take the raw data and export it to CSV or JSON. Clicking on the Export button will give you the option to export in either CSV or JSON. Once you click the download will begin.