Offer Fail Traffic : Helpdesk

Offer Fail Traffic

In this tutorial I will show you how to add fail traffic to offers. 


How it works

Fail traffic is traffic that was sent to an offer that does not follow the offer's targeting rules, capping rules, or day parting rules. Example, a click from France, sent to a USA only offer. If an offer is over cap and clicks are still being sent, those clicks will go to fail traffic. You still want to try to monetize that traffic somehow; you can send that user to a fail traffic offer.


Step 1

You can add fail traffic offers and rules when you add an offer (Offers > Add > Go through the steps until you get to 6: FAIL TRAFFIC). You can also edit an existing offer (Offers > Manage > Select the offer > click the "Edit" button in the "General" Tab > 6: FAIL TRAFFIC)


Step 2

Click  to enable fail traffic. 


Step 3

This page will open up:

Step 4

Select the offer/offer group by clicking the "Select a value" drop down menu. 

*Pro tip* Make sure to select an offer that will catch traffic coming from wrong targeting. For example if the offer is a US offer, set an offer to accept traffic from all countries. If an offer is a T-mobile carrier targeting offer, select an offer that will allow all other carriers in the US. 

IMPORTANT: Affiliates/Partner/Publishers could have trouble getting their offers approved if the company they are running traffic with is based outside of the offer targeting country. This is because they will click the affiliate/partner/publisher's tracking link and get redirect to a different offer. 


Step 5

You can also add rules to this fail traffic offer. These rules with NEVER override your original base offer settings. 

Add Rules will be next to the offer name after you select it.


Step 6

You can change the Redirect Mechanism. This will allow you to dictate how multiple offers are shown.

Priority will simply start with the first offer and move down to the second if the first is not a fit. 1 will be the first offer it will show, 2 will be the second etc.

Weight will show the offer a percentage of the total clicks based on its weight. If the targeting does not match the first weighted offer shown, another will be chosen, and so on and so forth.


Same weights, as you can see 3 offers, each will be shown 33% of the time. 


Different weights, as you can see 3 offers, Bigmac will be shown 67%(weight of 4) of the time while the other two are at 17%(weight of 1). 


*Pro tip* When a click is sent to Fail Traffic, the click is attributed to the Fail Traffic offer, not on the originating offer. Also important to note, leads that are generated from Fail traffic are NOT credited to the affiliate.


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