Creating offer groups and Smart Links : Helpdesk

Creating offer groups and Smart Links

Offer Groups


An offer group is just a group of offers that share the same capping. This capping can be set on the conversion, revenue, payout, and click. To add in an offer group please go to Offers > Offer Group > Add Offer Group







Smart Links


*IMPORTANT* Affiliates cannot view Smart Links in their dashboard. You must pull their links and send to them separately.

A Smart Link is a group of offers that rotate or waterfall when the user clicks the link. The rotation can be set on weight, or priority which acts as a waterfall (1, 2, 3, 4, 5...etc). You can create a Smart Link by going to Offers > Smart Link > + Add Smart Link

You also have the ability to copy an existing Smart Link by going to Offers > Smart Link > Edit.


Here are some more details about how the Smart Link function works:


1. You have the ability to set a catch all offer within the Smart Link. This feature allows you to define an offer to send traffic if the traffic does not meet the targeting requirements of the offers within the Smart Link. (see below for more details)


2. Using the weight or priority you can choose between an offer rotation or a waterfall. A waterfall means that offer 1 will be shown first, If the offer is capped or the user doesn't fit the targeting criteria, then they will be shown the 2nd, then the 3rd, and so on and so forth. Weight allows you to set a percentage of which offer is viewed, if the click matches the rules. 


3.You can also change the offer url here (landing page). This is added to the offer at the offer page in the "extra destination url" section.


4. You can choose to add additional targeting on the offers in the Smart Link. The offer targeting will always override any targeting set here. 



* Pro tip - Please note that all conversions generated for this Smart Link, through the Smart Link link, will show up under the appropriate offer in the affiliate UI and in your offer reporting section. If you wish to see how the actual Smart Link is performing please use the Smart Link  reporting to view this.*


5. Affiliates cannot pull links to Smart Links. Smart Links must be manually given to an affiliate. To pull the affiliate's link for the Smart Link please click on Offers > Smart Link > click the name of the Smart Link and then Tracking links. 


How to setup a Catch all offer in Smart Links

You have the ability to set a catch all offer in Smart Links. This feature allows you to define an offer to send traffic if the traffic does not meet the targeting requirements of the offers within the Smart Link.

The catch all offer can be activated by clicking the checkbox within the Smart Link setup screen. 

Here is how the click flow works:

Step #1

User clicks on Everflow Affiliate Smart Link.

Step #2

User is taken to a relevant offer.

Step #3

If no offer is found to match the targeting of an offer in the Smart Link the user will be shown the catch all offer.

Step #4

If the user fails that catch all offer they will be taken to the fail traffic offer within that catch all offer. At that point the click will count as invalid for the affiliate on the catch all and you will be able to monetize it via the fail traffic offer setup on the catch all offer. 








To view our short webinar on Offer Groups and Smart Links, please go here



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