Enable Click Lookback Window : Helpdesk

Enable Click Lookback Window

This article will explain what the Lookback Window is and how it functions in Everflow. 


Lookback Window can be found when setting up the offer or editing it in the Attribution section.


If you do not enable a Lookback Window, it will be set to indefinite (forever). If you do enable a Lookback Window, it gives you the ability to set the the Max time or Min time between click and conversion. This allows you to define the timeframe in which a click can potentially register a conversion. 


Min. Lookback Window: Conversions happening before the specified window will be rejected. 

example: If you have a form that takes at least 2 minutes to complete, and you set your Min. Lookback Window to 30 seconds, all Conversions triggered will be rejected.


Max Lookback Window: If the conversion happens before your defined window has ended, the affiliate will still receive credit for the conversion. If the conversion comes in after your specified time range, it will not be attributed to the affiliate. 

example: If you have a Maximum Lookback of 30 days, and a publisher drives a click to your website but that user does not make a purchase until 40 days after the initial click, the publisher will not receive credit for that conversion.




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