Appsflyer Integration

Introduction

This article is intended for Networks who are would either like to implement for the first time or migrate to their AppsFlyer advertiser's to Everflow. 

AppsFlyer is able to send attribution data to Everflow for both installs and in-app events.

Click here to read about troubleshooting.

Initiating the Integration

For new partners to AppsFlyer, please complete the Partner Registration Information Form

Once you have submitted the above registration form, you will receive an email from a Partner Development Manager within 24 hours. Please respond to this email with the AppsFlyer client that you are onboarding. That Partner Manager will then send a you a follow-up email in a new thread where you will be asked to supply the following information:

1.  Your company name and transparent logo in PNG format. (Ideal size is 200x50)

2.  The recommended Everflow attribution URL template, replaced with any additional values you wish to add (The "pid" value will be automatically assigned and built in to the URL once the integration has been completed):

Attribution URL Template

http://app.appsflyer.com/com.appsflyer?pid=mediaName_int&clickid={transaction_id}&af_siteid={affiliate_id}&af_sub_siteid={affiliate_source_id}&idfa={idfa}&sha1_idfa={idfa_sha1}&advertising_id={google_aid}&af_cost_value={amount}&af_cost_currency={offer_currency}&af_cost_model=CPI&af_sub_siteid={affiliate_source_id}&idfa={idfa}&sha1_idfa={idfa_sha1}&advertising_id={google_aid}&af_cost_value={amount}&af_cost_currency={offer_currency}&af_cost_model=CPI

3.  Your Everflow Network ID (nid) and postback domain for install and in-app event postbacks configurations:

4. If you have not heard from an AppsFlyer team member within 48 hours of filling out the registration form, please check your spam folder, and email "partners@appsflyer.com" to check status. 

 Note

Now, if you need to make an update to an existing integration, then they can email "integrations@appsflyer.com" to create a ticket and it will be entered into the queue. Most requests are completed within 24-36 hours.

Creating your Tracking Link In AppsFlyer

The tracking link consists of the below AppsFlyer base tracking link and additional macros added by the ad-network.

See below AppsFlyer’s base tracking link with a detailed explanation per macro:

Set out below is an example of a complete tracking link once you have added the additional Everflow macros:

http://app.appsflyer.com/com.appsflyer?pid=mediaName_int&clickid={transaction_id}&af_siteid={affiliate_id}
&af_sub_siteid={affiliate_source_id}&idfa={idfa}&sha1_idfa={idfa_sha1}&advertising_id={google_aid}
&af_cost_value={amount}&af_cost_currency={offer_currency}&af_cost_model=CPI

 Note

• For campaign cost models other than “CPI”, please update the &af_cost_model=parameter to the appropriate model (e.g. CPA/CPC)
• If you are an existing AppsFlyer partner and currently migrating to Everflow from a different platform, make sure to add &af_additional_postback=1 to your tracking links.

For AppsFlyer’s complete list of parameters click here

For Everflow’s complete list of macros click here

Integrating your Install and In-App Event Postbacks

 Note

• See below for an explanation of how to format install and in-app event postbacks for the Everflow platform:
• You must send AppsFlyer your custom everflow domain in place of “servecvr.com” in the below postbacks

Global Install Postback

http://www.NETWORKS_DOMAIN.com/?nid=[everflow_network_placeholder]&transaction_
id=$$click(clickid)

NID is the Network ID provided by Everflow.

Global In-App Event Postback

http://www.NETWORKS_DOMAIN.com/?event_id=$$sdk(mapped-iae)&nid=
[everflow_network_placeholder]&transaction_id=$$click(clickid)

event_id

The unique in-app event ID generated by Everflow for each offer event.

event_id= Set as Event Tag in the AppsFlyer dashboard for each app by the advertiser

This is the actual in-app event name from the application.

For details of Dynamic Event Mapping for In-App Events, click here

Extra useful things to add to Appsflyer tracking links

Extra useful things to add to your Everflow postback urls placed on Appsflyer

In order to setup events in Everflow, please see this article here

"mapped-iae" is the global event macro on Appsflyer