How to use View Through Attribution and Impression Tracking : Helpdesk

How to use View Through Attribution and Impression Tracking

View Through Attribution and Impression tracking can be enabled in your account upon request. You will need to contact the Customer Success team in order to do so. 

Once this feature has been enabled here is how to implement them:

1. Impression tracking

Impression tracking is the ability to see impression data in Everflow. In order to see this from the traffic source you need to actually have them send their impression traffic through another link or pixel from Everflow. You can pull an affiliates impression tracking link by going to Offers > Manage > click the offer > Tracking Links tab > on the bottom left there is a section called "Impression Tracking Links" click that to generate the links for impression tracking. *Please noteyou can select "HTML" if you want to generate a pixel. 

This will make the column in reporting called "Imp" populate with data. 

**Ability to Hide Impression Links from Partners: By going to Control Center > Configuration > Global Settings you can choose to disable/enable your Partners to see the Impression Tracking Link within their UI. For more details please click here.

2. View Through Attribution

View through attribution is the second part where you send that impression data to the advertiser. In order to do this you need to get an impression tracking link from the advertiser and implement it on the offer level in the "Attribution" Tab. Targeting will affect impression tags when View Through is Enabled. This could lead to impressions not firing into Everflow. 

Please go to Offers > Manage > Click the offer > Edit > Attribution tab

You can place their impression tracking link here *Please note* you can append all kinds of macros to this link, the same way you do with the click tracking link(offer destination url):

Once you place their link here you are all set up to pass impressions back to them. 

PLEASE NOTE: If a partner/affiliate is not approved on an offer, the impression link will not show in reporting. 

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