Traffic Controls

Traffic controls can be found in Offers > Traffic Controls. If you do not see this option in your account, you must contact your network Admin for permission. Instructions on how to unlock this feature can be found here.  

This feature allows you to do these things:

• You can whitelist or blacklist multiple values, as opposed to only one value (the way it exists in Traffic Filtering)
• A Traffic Control can apply to all offers / affiliates (or selected offers / affiliates / advertisers) instead of only 1 affiliate and/or offer
• Traffic controls can apply to multiple variables (sub1, sub2, sub3, sub4, sub5, source_id) at the same time
• You can whitelist / blacklist values based on comparison methods (exact match, contains, starts with, etc.)
  • There is a limit of 3000 values when you use exact match, and 100 values when you use other comparison methods

Step 1

After you go to Offers > Traffic Controls please click 

Step 2

You will be taken to this screen

At this point you will be asked to select a status, effective between (optional), and the Offers/Advertisers and/or Affiliates you would like to apply this traffic control to.

Step 3

This is where you add what you want to blacklist or whitelist

Control Type(blacklist or whitelist)

This will either blacklist or whitelist the values below

Action(Block or Fail Traffic)

This will either send the traffic to be blocked(dead page) or to fail traffic(this is set at the offer level)

Variables(Source and Sub IDs)

This is where the values are located that you want to either blacklist or whitelist

Comparison Method

This is how exactly you are identifying those values in Everflow. This is limited to the amounts listed. 

Step 4

Please enter in the values by line that you would like to either blacklist or whitelist

Common questions:

Q: Can there be many different traffic controls that affect a single click (offer / affiliate combination) ?
A: Yes

Q: If multiple traffic controls affect a single click, how does it work ?
A: The click must satisfy ALL traffic controls that affect it. For example if there is a whitelist and a blacklist affecting it, it must be both "not blacklisted" and "whitelisted" for it to go through. If it fails one or the other, it will be blocked or sent to fail traffic (depending on how the traffic control it failed against is configured)

Q: If multiple traffic controls affect a single click, in what order do we check against them ?
A: Random order. There is no logic there