Fail Traffic 2.0 : Helpdesk

Fail Traffic 2.0

Redirect Mechanism

Priority - This allows you to create a top down flow for all the offers you want. A user will go in order from Offer 1 to Offer 2 to Offer 3, after checking for the Targeting Rules and Fail Reason for eligibility. There is a notable exception:

Smart Link and Offer Group exception - When an Offer Group or Smart Link is set up inside your offer's Fail Traffic tree, if the user reaches that offer in the Fail Traffic Tree they will redirected to the Smart Link/Offer Group, and won't reach lower priority offers in the Fail Traffic tree. 

Priority with Global Fail Redirect - When there is no viable offer in the Fail Traffic Chain, the user is sent to Global Fail Redirect which is set up in your 'Fail Traffic Destination External URL' configuration.  You can set up your Global Fail Redirect under: Control Center > Configuration > For the 'Global Settings' card - click Edit. 

Weight - This allows the offers to be set up as weighted, which will take the user to a split of the offers based on the percentage set on it. If a user fails the first offer they will be taken to another offer in the fail traffic tree at selected based on the percentage split. 

Weight with  Global Fail Redirect  - This works exactly the same as 'Priority with Global Fail Redirect'.

Destination Type

A destination type is set for each redirect in the tree. Here is what each one does:

Offer - This redirects to a single offer. If that offer also has a Fail Traffic tree set on it, we do not take it into consideration.  If the user fails to match with that offer, we will go to the next redirect in the initial Fail Traffic tree.

Offer URL -  We allow you to set the offer url (extra destination url) for the offer you've selected. The "default" is the base destination url. 

Offer Group - If you set an offer group here we will take the user randomly to one of the offers in the offer group. However, if that user fails that offer then they will go to a dead page. They will not go to another redirect in the fail traffic tree or any other offers in the offer group. 

Pass Through - If a user goes to a pass through redirect it will still pass them through to the destination url of the same offer that they had failed. Please note: There is no option to pay the affiliate with the Pass Through destination type, and only one click is counted for the offer. Please note that all conversions will be marked as Pending. 

Smart Link [Recommended] - If you set Smart Link here the user will be taken to the Smart Link tree. At that point they will follow all the rules setup in that tree, which take into consideration the targeting setup of each offer listed in the Smart Link tree (it will never send traffic to an offer that doesn't match the targeting settings inside of that offer.)

Fail Reason

When a fail reason is set here a user can only be sent to that redirect if they failed the offer for that specific reason. When Other is selected, it will be sent to this offer for any reason other than the ones selected. 


Leaving this blank will not take any targeting into consideration when sending the user to that Fail Traffic offer. This setup only checks that the partner (affiliate) has visibility to the Fail Traffic Offer . Even if the click doesn't match the Fail Offers internal targeting requirements, the user will still be sent to that offer unless you've also added targeting rules in this section shown above.  If you'd like to take into consideration each offer's internal targeting setting, use the Smart Link feature which includes this matching requirement for sending traffic to each offer.  

Please note: If the Affiliate doesn't have visibility to the offer, they will automatically fail, and it will sent to the next offer in the chain where they do have visibility.

Pay Partner (Affiliate)

You can pay a partner (affiliate) on Fail Traffic. The original click is still considered invalid and that is how it will appear in the reporting. Conversions that occur in the redirected Fail Traffic offer will pay out the partner, unlike a normal fail traffic redirect.

*IMPORTANT* when this setting is switched on, the partner needs to have visibility on the offer where the click is redirected.  If they do not have visibility they won't be eligible for that Fail Traffic offer and will move down the tree.


Keep in mind, with the priority setting the only way for an invalid click to a deeper Fail Offer in the tree is if you've set up either: Targeting rules, Fail Reasons, or the offer was set to be inactive. If nothing is set up on the first offer, then the user will always be sent to the first option on the Fail Traffic tree as long as it's active and visible to the partner. 


Example 1

The user fails to meet the base offer's requirements, then they are taken to offer ID 461 Amazon Prime Video iOS. They will go to the default (base) destination url of that offer. 

That click will not be shown to the partner (affiliate) nor will they receive any payouts for conversions. 

If the user fails offer ID 461 they will then be taken to the Fail Traffic offer within offer ID 461 (not continuing down the example base offers chain). If they fail offer ID 461 due to that offer being inactive, or not visible to the partner, then they will be sent to the Smart Link. If the user is taken to the Smart Link, the user will follow all the rules set up inside of that Smart Link. 

Since Pay Partner has been set as active, the partner (affiliate) will see the clicks, conversions, payouts for any offers promoted within that Smart Link.

Example 2

The user fails to meet the base offer's requirements. 

They will be sent to offer ID 461 Amazon Prime Video iOS only if they failed due to geo-targeting. 

Since Pay Partner has been set as active, the click, conversion (if one happens), and payout will be visible to the partner. 

If the user fails for a reason other than geo-targeting, they will be still be taken to the original offers destination url (Pass through). 

The partner(affiliate) will not see that conversion if it happens on the pass through and will not be paid for it. Only one click is  recorded for pass throughs. 

If the user had reached offer ID 461 due to geo-targeting: Two (2) clicks would be recorded, one for the first offer (sent to invalid), and one for Offer ID 461. The affiliate would see both of those clicks in their UI. 

Example 3

The user fails to meet the base offer's requirements and then has a 50% / 50% chance of going to either the pass through offer or offer ID 461. 

If they go to offer ID 461 the click and conversion will be paid to the affiliate. If they fail that offer, they will be taken to the fail traffic within offer ID 461. 

If they go straight to the pass through then the conversion will not be shown to the affiliate (no extra click is recorded here). 

Affiliate's UI > Fail Traffic Reporting

Affiliates can add the column "Redirect Traffic Rev" to any of the following reports: offer, sub id, daily, hourly, smart link, flex and the entity detail views. Please note that only the rev amount will show, no clicks or conversions. 

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