Smart Links : Helpdesk

Smart Links

Smart Links provide a powerful feature for ensuring that you're sending all of your traffic to the best place, and combines effectively as the destination source for your offer's Fail Traffic

With Smart Links, you're creating a bundled group of offers that are reached through a single tracking link.  Each user's click will be matched up with offers either through  a downwards list (priority) or in a random rotation (weight).  More importantly with Smart Links, the platform is always checking on each of the individual offer's targeting settings before sending the user's click to that matching offer.  US traffic will go to the first eligible offer with US targeting, and Canada traffic will go to the first eligible offer with CA Targeting. 

You can create a Smart Link by going to Offers > Smart Link > + Add Smart Link

You also have the ability to copy an existing Smart Link by going to Offers > Smart Link > Edit.

WEBINARTo view our short webinar on Offer Groups and Smart Links, please go here

How Does a Smart Link work ?

Here are some more details about how the Smart Link function works:

1. A catch all offer can be set within the Smart Link. This feature allows you to define an offer to send traffic if the traffic does not meet the targeting requirements of the offers within the Smart Link. (see below for more details)

2. Using the weight or priority you can choose between an offer rotation or a waterfall. A waterfall means that offer 1 will be shown first, If the offer is capped or the user doesn't fit the targeting criteria, then they will be shown the 2nd, then the 3rd, and so on and so forth. Weight allows you to set a percentage of which offer is viewed, if the click matches the rules. 

3.You can also change the offer url here (landing page). This is added to the offer at the offer page in the "extra destination url" section.

4. You can choose to add additional targeting on the offers in the Smart Link. The offer targeting will always override any targeting set here. 

* Pro tip - Please note that all conversions generated for this Smart Link, through the Smart Link link, will show up under the appropriate offer in the partner UI and in your offer reporting section. If you wish to see how the actual Smart Link is performing please use the Smart Link reporting to view this.*

How to give Smart Links to partners

You can either manually give the Smart Link to the partner or enable the Smart Link to be visible in their UI.

1. To enable the partner to see the Smart Link - Navigate to the Offers> Smart Link > Click the name of the Smart Link > Enable the toggle "Show to "Partners"

The partner will now be able to view this Smart Link in their UI (as shown below) when navigating to Smart Link > Click the name of the Smart Link and then Tracking links and pull the tracking links for this Smart Link.

2. To pull the partner's link for the Smart Link please click on Offers > Smart Link > click the name of the Smart Link and then Tracking links. 

*IMPORTANT* 

-Partners cannot view Smart Links in their dashboard by default. You must enable the Smart Link for them 

-All the offers within the Smart Link should have partner approved to run the offer.

How to setup a catch all offer in Smart Links

You have the ability to set a catch all offer in Smart Links. This feature allows you to define an offer to send traffic if the traffic does not meet the targeting requirements of the offers within the Smart Link.

The catch all offer can be activated by clicking the checkbox within the Smart Link setup screen. 

Here is how the click flow works:

Step #1

User clicks on Everflow Partner's Smart Link.

Step #2

User is taken to a relevant offer.

Step #3

If no offer is found to match the targeting of an offer in the Smart Link the user will be shown the catch all offer.

Step #4

If the user fails that catch all offer they will be not be taken to the fail traffic offer within that catch all offer. At that point the click will count as invalid for the partner on the catch all.

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