Variance report : Helpdesk

Variance report

The Variance Report can be found under Analytics > Variance. The purpose of this report is to easily compare the performance between two different time periods on data points such as affiliate/partner/account manager/offer/advertiser etc.

Step 1

Set up the report by first selecting the below breakdown.
Previous period: Date range used for comparing selected data
Current period:  Date range used as the current date range for analyzing selected data 

Parent: Data point used for comparison, such as affiliate/partner/account manager/offer/advertiser etc.

Child: Further breakdown under the selected parent data is possible here

Step 2

Once all filters and periods have been selected, run your report. You will see the 3 different sections in the report.

Summary Card: Overview of all important metrics with a quick comparison between the previous period and current period.

Reporting Graph: You are able to see the report data in a chart view and you can compare the current period against the previous period for different metrics.

Data: You can also see a breakdown by the different metrics in a table format with a clear % difference between the two data periods. The example below is displayed when 'offer' is selected as the 'parent.'

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.