Fail Reason Library : Helpdesk

Fail Reason Library

When you are creating your Fail Traffic rules, it is important to distinguish which Fail Reason applies to the logic you are building. Below is a list of the reasons a click may fail, and the Fail Reason that should be selected in order to ensure your failed click is sent to the correct offer.                                                                                                                 

NameCodeDescriptionFail Traffic Reason
INVALID_OVER_TTL1Offer is expiredOFFER_EXPIRED
INVALID_OVER_OFFER_CAP2Over offer capsCAPS
INVALID_OVER_OFFER_GROUP_CAP3Over offer group capsCAPS
INVALID_PLATFORM4Offer not targeting incoming device platformGEOTARGETING
INVALID_DEVICE_TYPE5Offer not targeting incoming device typeGEOTARGETING
INVALID_BROWSER6Offer not targeting incoming device browserGEOTARGETING
INVALID_OS_VERSION7Offer not targeting incoming device os versionGEOTARGETING
INVALID_BROWSER_LANGUAGE8Offer not targeting device languageGEOTARGETING
INVALID_COUNTRY9Offer not targeting user countryGEOTARGETING
INVALID_REGION10Offer not targeting user regionGEOTARGETING
INVALID_CITY11Offer not targeting user cityGEOTARGETING
INVALID_DMA12Offer not targeting user dmaGEOTARGETING
INVALID_IP_RANGE13User IP not included in IP rangesGEOTARGETING
BLOCKED_TRAFFIC14Blocked by traffic blockingOTHER
BLOCKED_IP_RANGE15User IP is being blockedGEOTARGETING
INVALID_ISP16Offer not targeting user ISPGEOTARGETING
INVALID_DAY_PARTING17Click occurred in an invalid day parting periodGEOTARGETING
INVALID_CONNECTION_TYPE18Offer not targeting user's connection typeGEOTARGETING
INVALID_CARRIER19Offer not targeting user's mobile carrierGEOTARGETING
CAMPAIGN_NO_MATCHING_OFFERS20No offers in the campaign target the userOTHER
DUPLICATE_CLICK21Duplicate click with duplicate filter enabledOTHER
PROXY_BLOCKED23Traffic from proxies is blockedGEOTARGETING
BLOCKED_TRAFFIC_CONTROL24Blocked by traffic controlTRAFFIC_CONTROL
BLOCKED_TRAFFIC_CONSTRAINT25Blocked by traffic constraintTRAFFIC_CONTROL
BLOCKED_TRAFFIC_AFFILIATE_TRACKING_DOMAIN26Blocked by affiliate tracking domain settingOTHER
ALREADY_CONVERTED27Already converted during sessionALREADY_CONVERTED
TRAFFIC_OPTIMIZED28Traffic was blocked by SmartSwitchOTHER
FORWARDED_RULE29Click was forwarded by a ruleOTHER
FILTER_SUB_1101Sub 1 value filteredTRAFFIC_FILTER
FILTER_SUB_2102Sub 2 value filteredTRAFFIC_FILTER
FILTER_SUB_3103Sub 3 value filteredTRAFFIC_FILTER
FILTER_SUB_4104Sub 4 value filteredTRAFFIC_FILTER
FILTER_SUB_5105Sub 5 value filteredTRAFFIC_FILTER
FILTER_SOURCE_ID106Source ID value filteredTRAFFIC_FILTER
FILTER_USER_AGENT107User Agent value filteredTRAFFIC_FILTER
FILTER_REFERER108Referrer value filteredTRAFFIC_FILTER
FILTER_IDFA109IDFA value filteredTRAFFIC_FILTER
FILTER_GOOGLE_AID110Google Advertiser ID value filteredTRAFFIC_FILTER
FILTER_LANGUAGE111HTTP Accept Language value filteredTRAFFIC_FILTER
AFFILIATE_PARAMETER_INVALID1001The affiliate parameter was missing (or malformed) from the click request  (invalid URL)OTHER
AFFILIATE_NOT_FOUND1002The affiliate was not foundOTHER
AFFILIATE_INACTIVE1003The affiliate's account is inactiveOTHER
AFFILIATE_NOT_APPROVED1004The affiliate was not approved to run the offerOTHER
AFFILIATE_BLOCKED1005The affiliate is blockedOTHER
OFFER_PARAMETER_INVALID1006The offer parameter was missing (or malformed) from the click request  (invalid URL)OTHER
OFFER_NOT_FOUND1007The offer was not foundOTHER
OFFER_INACTIVE1008The offer is inactiveOTHER
OFFER_GROUP_NOT_FOUND1009The offer group was not foundOTHER
ADVERTISER_NOT_FOUND1010The advertiser was not foundOTHER
ADVERTISER_INACTIVE1011The advertiser is inactiveOTHER
ADVERTISER_BLOCKED1012The advertiser is blockedOTHER
CAMPAIGN_PARAMETER_INVALID1013The Smart Link parameter was missing (or malformed) from the click  request (invalid URL)OTHER
CAMPAIGN_NOT_FOUND1014The Smart Link was not foundOTHER
CAMPAIGN_INACTIVE1015The Smart Link is inactiveOTHER
FORENSIQ_OVER_THRESHOLD1016Forensiq fraud check has returned a value over threshold for the clickOTHER
AFFILIATE_BLACKLISTED1017The affiliate is blacklisted at the advertiser levelOTHER
ANURA_FRAUD_CHECK1018Anura fraud check categorized click as fraudOTHER
IPQUALITYSCORE_OVER_THRESHOLD1019IP Quality Score fraud check has returned a value over threshold for the  clickOTHER
AFFILIATE_NOT_ACCEPTED_TERMS_CONDITIONS1020The Affiliate must accept the offer Terms and Conditions to run the offerOTHER

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