Basics

Terms and definitions

Terminology
Terminology (offer, affiliate, network etc.) This section will educate the user about the common performance marketing terms like offer, affiliate, net...
Thu, 27 Jul, 2017 at 8:34 PM
Traffic vs Revenue Flow
The advertising ecosystem flow-chart is shown below.  As shown above, traffic flows from the publishers to the networks and to the advertisers and ...
Thu, 12 Jan, 2017 at 10:20 PM
Metrics
The Everflow platform enables very detailed tracking of all events and provides powerful reporting functionality that depicts the metrics that show the effi...
Fri, 25 Aug, 2017 at 10:23 AM
Conversion Tracking
It is important to understand the end-end tracking flow because it forms the backbone of successful campaigns in performance marketing. This process is desc...
Thu, 12 Jan, 2017 at 10:36 PM
Parameters and Macros
Everflow Tracking Platform supports a very broad list of parameters and macros.  Parameters and macros form the substrate that allow you to pass enormous am...
Tue, 16 May, 2017 at 6:12 PM
Getting Started Guide
The Getting Started Guide will walk you through the basic steps of setting up and offer, a new advertiser, an affiliate, and fetching a tracking link.  ...
Fri, 14 Jul, 2017 at 7:50 PM
Affiliate Getting Started Guide
The guide below gives a high level overview of the Affiliate UI.  Basics On the Dashboard you will see a Performance section which has a graph...
Mon, 17 Jul, 2017 at 6:19 PM
Advertiser conversion tracking, Javascript tag
(function(){ var script = document.createElement("iframe"); script.width = 1; script.height = 1; script.frameBorder = 0; ...
Wed, 31 May, 2017 at 2:33 PM