Basics

Terms and definitions

Terminology
Terminology (offer, affiliate, network etc.) This section will educate the user about the common performance marketing terms like offer, affiliate, net...
Thu, 27 Jul, 2017 at 8:34 PM
Traffic vs Revenue Flow
The advertising ecosystem flow-chart is shown below.  As shown above, traffic flows from the publishers to the networks and to the advertisers and...
Fri, 2 Mar, 2018 at 1:07 PM
Metrics
The Everflow platform enables very detailed tracking of all events and provides powerful reporting functionality that depicts the metrics that show the effi...
Fri, 25 Aug, 2017 at 10:23 AM
Conversion Tracking
It is important to understand the end-end tracking flow because it forms the backbone of successful campaigns in performance marketing. This process is desc...
Wed, 7 Mar, 2018 at 2:04 PM
Parameters and Macros
Everflow Tracking Platform supports a very broad list of parameters and macros.  Parameters and macros form the substrate that allow you to pass enormous am...
Wed, 7 Mar, 2018 at 2:06 PM
Getting Started Guide
The Getting Started Guide will walk you through the basic steps of setting up and offer, a new advertiser, an affiliate, and fetching a tracking link.  ...
Wed, 7 Mar, 2018 at 2:07 PM
Advertiser conversion tracking, Javascript tag
(function(){ var script = document.createElement("iframe"); script.width = 1; script.height = 1; script.frameBorder = 0; ...
Wed, 31 May, 2017 at 2:33 PM
Icons... What do they mean?
The following tutorial will give an outline and explanation of the main icons found in the platform. There are four main icons to the top right of the dashb...
Thu, 1 Mar, 2018 at 11:20 AM
Labels and Categories
Labels A label is a tag that you can put on to any affiliate/publisher/partner, offer, and advertiser. This is meant to be a completely customizable system...
Wed, 7 Mar, 2018 at 2:38 PM
Enable Click Session
This tutorial will explain what click session is and how it functions in Everflow.  Click session can be found when setting up the offer or editing i...
Thu, 22 Mar, 2018 at 4:38 PM